Companion experiences vary from choosing different angles to watch a sporting event to placing you in the conductor's perspective at the Proms, or even turning radio into TV by showing a camera feed from the station you're hearing through your digital telly. It's probably the most accessible and mainstream way of accessing 'companion experiences': extra interactive stuff to do with the show you're watching. Red Button services are extra bits and pieces related to the TV programme you're watching, named for the red button on your remote control that you press for interactive extras.
The BBC is reinventing the Red Button service, connecting the interactive service to the web to create the Connected Red Button. 'Press red for more' is about to offer a lot more 'more'.
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